Rhetorical Analysis #6

So here's a new ad (new in the sense that it's new to the blog, not necessarily new...it's actually pretty old-looking!) for the ole- rhetorical analysis:



Argument: that Kellogg's cereal is the best choice when purchasing cereal.

Audience: parents - specifically those who have desire to not just feed their children but to contribute or serve in the community, or even more specifically, those who want to feed children AND donate to the 'camp fire girls.'

Method: they juxtapose a scene of a service-oriented 'camp fire girl' feeding a young girl Kellogg's corn flakes with the idea of performing service like the 'camp fire girls.' This would be very appealing to those who have young children, or more specifically, young girls. There are many alternatives to Kellogg's cereals in the cereal world, and here we are given a heart-warming view of what Kellogg's cereal can be in our lives - more than just a breakfast, but certainly service and kindness according to the poster. It would appeal even more to conservative mothers who live at home and care about a good upbringing for their children (young girls).

Effectiveness: seems pretty effective, though if one doesn't know what the 'camp fire girls' are, one would have a difficult time connecting the ideas and would therefore be at a loss. Regardless, the brand name is prominent, one of the main objectives of advertisments for products and services.